Thursday 10 April 2014

The Principles of Conversion Centered Design


Highly effective conversion rate optimization is about more than changing button colors or placing your call-to-action above the fold.

It starts with fixing the simple things that most marketers are still doing wrong. It’s about using research, analytics, and testing to look at your marketing from many angles. And it’s about designing experiences that delight *and* convert.

What we'll show you:
  • Attention: Why peacocks and toothpaste are killing your campaigns.
  • Coupling: How to lock your ads to your landing pages for a higher Quality Score.
  • Congruence: How to ensure your campaign tells a compelling and focused story.
  • Context: Leveraging analytics and user research to lift conversion rates.
  • Clarity: Creating a more delightful brand experience.
  • Credibility: Techniques for using trust and social proof to get more leads.
  • Continuance: Learn why asking for more is always a good idea.

1 comment:

  1. Hi! I am an artist. I worked for Stephen Darori or Stephen Drus. i drawed for him but he didn't pay me. Like other artists he didn't paid. Because he just a thief, saying to us "i will give to you a job" but he just stealing our pictures

    We are, many of artists living in hard conditions, every each job chance very important for us. I'm looking after my old mother. She is very sick, she is cancer and i should work for her medicines everyday. I hoped when i work for Stephen i can get some money for live her just one more day. Unfortunately he is just stole my picture and didn't pay me.

    I just begging you, if you believe to god, if you are a good person. please stop him. Many poor artists living and working like me. We have hopes and some people getting dirty them like Stephen Darori or his name is Stephen Drus.

    He is STEALING PICTURES FROM ARTISTS!!

    ReplyDelete